bread and butter

Berlin — day 3.

July 4, 2009

Thursday night, Rocky, Björn + wifey and I flew into London to attend the Wimbledon semi-finals — you know Björn won five Wimbledon titles in a row? But this is what we got up to until boarding. Wall of fame — some of our recruited Swedish Exports during Bread&Butter. Around lunchtime, Rocky and I got […]

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Berlin — day 2.

July 2, 2009

Our first day of Berlin fashion week. We kicked it off with the fair Bread&Butter in Tempelhof, Berlin’s old city airport. Rocky and Fredrik trying out our mobile locker rooms. We spent most of the day recruiting new Swedish Exports. Easy — they got to keep the underwear if they’d let us take a photo. […]

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Berlin — day 1.

July 1, 2009

Last night was the opening party of Bread&Butter in Berlin, and we’re here to showcase our SS10 collection. I missed out on the happening as I only flew in this morning, but it looks like it was a pretty busy night. One of the main attractions at the party was Swedish band Mando Diao. You might […]

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Disco and bubbles.

June 29, 2009

I’ve decided to give me my weekends back so here’s a sum up in pictures. It was a very hot and sunny weekend, which started off with bubbles on Jimmy’s terrass. From there we moved on to Il tempo for food. Work injury. Rollerboys floated into the disco night at Villa Källhagen. And brought us along. Kim. […]

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Bread and Butter.

January 26, 2009

The same team which attended Pitti Uomo in Florence were just as successful at Bread and Butter in Barcelona. A number of new potential retailers despite global recession showed interest. And Rocky, our PR queen, had her daily flings with the media. Here are some closeups before the action got started.

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