Grolsch Block Party.
I’m back!
Have been tied up in various things, such as party preparations and batteling with new retail copy for POS materials, hence the a bit too long blog cruise time out.
BUT… Grolsch Block Party on SkÃ¥negatan in Stockholm was mayhem. Despite wind and rain, we recruited over 600 new Swedish Exports dressing up in our undies. Take a look, talk about the party spirit!
We also put together a Treasure Hunt. First prize? Your weight in underwear.
Around 10pm, we moved on to Münchenbryggeriet, an old distellery factory complex, for the closing party. I can’t remember what time I left the venue but it was late early morning…
Our Swedish Export picture wall branded with fresh undies.
I like glow sticks!
Sweat-X.
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Tags: björn borg underwear, grolsch block party, spread the spirit, Swedish Exports | 14 Comments | Permalink
I’m back!
Have been tied up in various things, such as party preparations and batteling with new retail copy for POS materials, hence the a bit too long blog cruise time out.
BUT… Grolsch Block Party on SkÃ¥negatan in Stockholm was mayhem. Despite wind and rain, we recruited over 600 new Swedish Exports dressing up in our undies. Take a look, talk about the party spirit!
We also put together a Treasure Hunt. First prize? Your weight in underwear.
Around 10pm, we moved on to Münchenbryggeriet, an old distellery factory complex, for the closing party. I can’t remember what time I left the venue but it was late early morning…
Our Swedish Export picture wall branded with fresh undies.
I like glow sticks!
Sweat-X.
