lucky underwear

Lucky winner.

November 27, 2009

Thanks to everyone who entered my Lucky Underwear giveaway. The story behind the Lucky76 pattern can be found here — it’s been quite a motley journey! And as it’s Friday, I can finally announce the lucky winner: miss Valencia Lia Yip from Roll Up Your Sleeve. Oh, and yes. I won’t be back until Tuesday, […]

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Lucky Underwear giveaway.

November 20, 2009

When it starts getting all dark and gloomy outside, we brighten up your day with our Lucky Underwear. Improve your chances — put these on and we promise someone else will take them off! And after all. As it’s weekend, I thought I’d treat you to a giveaway. To enter, just leave a comment with your […]

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WAD.

January 7, 2009

WAD. Can you tell what the guy to the right is wearing underneath his baggy jeans? UPDATE! I’ll send you a pair if you can guess the name of the collection.

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Lucky underwear.

September 19, 2008

Ever been on a first date and had regrets about what you’re wearing underneath? In a few month’s time, we’ll be launching Björn Borg Lucky Underwear. With added value. In our labs we’ve worked hard to create the most fortunate garment ever made. But still, it can be improved. Put on your Lucky Underwear and visit […]

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