Thanks to everyone who entered my Lucky Underwear giveaway. The story behind the Lucky76 pattern can be found here - it’s been quite a motley journey!

And as it’s Friday, I can finally announce the lucky winner: miss Valencia Lia Yip from Roll Up Your Sleeve.

Oh, and yes. I won’t be back until Tuesday, off to Paris for a long weekend of birthday festivities.

Have a good one!

When it starts getting all dark and gloomy outside, we brighten up your day with our Lucky Underwear. Improve your chances - put these on and we promise someone else will take them off!

And after all. As it’s weekend, I thought I’d treat you to a giveaway. To enter, just leave a comment with your email address. I’ll announce the winner on Friday, November 27th!

WAD.

Can you tell what the guy to the right is wearing underneath his baggy jeans?

UPDATE! I’ll send you a pair if you can guess the name of the collection.

Ever been on a first date and had regrets about what you’re wearing underneath?
In a few month’s time, we’ll be launching Björn Borg Lucky Underwear. With added value.

In our labs we’ve worked hard to create the most fortunate garment ever made. But still, it can be improved. Put on your Lucky Underwear and visit our dating service Love For All. If we fail to match you with someone, please report to unlucky@bjornborg.com