new york

We love New York.

February 22, 2010

While some of our designers went to Tokyo, others went to New York for inspi­ration for the SS11 collection. They sent back these images. I mean, who could resist these colourful cakes and its lovely packaging or the playful sugar from favourite Dean and Deluca?

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New York.

November 6, 2009

Wow New Yorkers, you really know how to party in your Björn Borgs! Last weekend, we were one of the sponsors at the biggest blowout of the year in New York — Vice’s 15-year anniversary party. The event took place on Halloween with a 1994 theme, the year Vice was born. Around 2000 people came to the […]

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No pants.

January 20, 2009

This is so odd. A couple of weeks ago nearly 2500 people took off their pants on subways in 22 cities around the world. In New York’s 8th Annual No Pants Subway Ride 1200 partic­ipants spread out over four subway lines.

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New York calling.

September 9, 2008

There’s a lot going in New York. But whereas fash­ionistos and fash­ionistas are emigrating here to attend fashion week, we are (between the shows) fully committed to the planning of our US launch. As for front row details, I’ll report back soon.

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