paris

Here I go again…

April 26, 2011

Here I go again.. Nagging about Paris, but it’s just so lovely.. AND it’s also the city where Björn Borg won the French Open five times! His six French Open singles titles are an open era male record, imagine that!! The city is so full of life and culture. I’m not surprised that almost all […]

Read the full article →

Shooting in Paris — the movie.

May 24, 2010

Hey guys, remember the series of photo posts we did from behind the scenes of the Paris Shoot for the fall/winter collection? Now we have a movie where you can check out the colourful underwear in motion. Don’t miss the all new womens collection with neat bras and matching undies.

Read the full article →

Shooting in Paris, pt 9 — the result.

April 30, 2010

Just to give you a hunch of what the next campaign will look like. The final results you get to see on outdoor bill­boards and magazine spreads as well as in our stores during autumn 2010.

Read the full article →

Shooting in Paris, pt 8 — the shoot.

April 29, 2010

The actual shoot

Read the full article →

Shooting in Paris, pt 7 — modeling and waiting.

April 28, 2010

One might think that modelling is all glamour, but there are also long hours of waiting.

Read the full article →

Shooting in Paris, pt 6 — the photographer.

April 27, 2010

Please let us introduce photog­rapher Angelo Pennetta. Angelo has previously worked for magazines such as Vogue Nippon, Russian Vogue and Katie Grand’s fabulous magazine Love. However, Angelo doesn’t like to be in front of the camera, and managed to dodge all our tries to get a photo of him, so instead you’ll get pictures of […]

Read the full article →

Shooting in Paris, pt 5 — old school photography.

April 26, 2010

The photog­rapher and his team of two assistants brought tons of camera equipment The whole campaign is shot on film – not digitally as is more common these days.

Read the full article →

Shooting in Paris, pt 4 — the studio.

April 23, 2010

The beautiful studio when the team just arrived Vibrant backdrops Like any photo studio, this one needed prepa­ration. The photog­raphers assistants are putting one of the backdrops in place.

Read the full article →

Shooting in Paris, pt 3 — hair and make up.

April 22, 2010

Believe it or not, even beautiful models need a touch up. Hair and Make Up Artists at work.

Read the full article →

Shooting in Paris, pt 2 — preparations.

April 21, 2010

More prepa­rations! Hair Artist Lyndell Mansfield and Hair Assistant Stephanie Farouze and Make Up Artist Lucia Pica and assistant Khela Tyson brought suitcases of everything one might need to prepare the models for the shot. It is an true adventure to see them unpack their bags.

Read the full article →

← Previous Entries