ss11

New Campaign coming up for SS11

August 4, 2010

Guys, we have the coolest campaign coming up for our Spring Summer –11 collections! Micke has showed some behind the scenes shots here earlier, and I thought I’d give you some more… Can’t wait to show you the final results of this shoot later on! Photog­rapher: Peter Gehrke, Stylist: Ingela Klemetz …And that’s all I’ve […]

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Behind every great photo shoot is an excellent stylist.

July 7, 2010

Everything must be worn just so. You need to combine the right look with the right clothes, and the right clothes with the right acces­sories. This time we got help from stylist Ingela Klemetz. Here are some of the acces­sories used for the shoot. Now you know what kind of acces­sories to look for to […]

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Preparing the photo shoot

July 5, 2010

We only had one day to take all the photos with our collections and products. The underwear is of course always present; both the Fun and Sports collections. There are lots of people involved. 10 models, photog­rapher and his crew, stylist and make up-artists … To create some order in the chaos that was about […]

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