Our latest Swedish Export is cool, gorgeous, Range Rover driving DJ Le Gammeltoft. If you like dance music and clubbing you definitely want to check out this Close Up!

This video also features a fantastic dance track: “Science of fear (Rockdaworld Extended Remix)” (Spotify - Youtube) by The Temper Trap. This makes me want to go clubbing like there’s no tomorrow. Perhaps it’s time for a party trip to Berlin, London or Paris? Or perhaps Barcelona? What’s your favourite clubbing city?

Here’s a treat for all of you who like swing and/or the aesthetics from the swing era!

What do you do if you’re tired of the club scene in your city and feel that the perfect club is missing? You start your own. That’s what Ben Mouling did. He added lots of swing, jugglers, illusionists, strip shows and created Radio Modern. Check it out our latest Swedish Export!

More info about Radio Modern on their homepage.

March is over, which means that the “What’s your colour?” challenge is finished. The photo that got the highest rating was Shabaya’s:

However, there has been a friendly fight between the fans of the winner and the fans of the runner up, Milton Lönnroth. According to the comments, many thought that Milton should win. Milton promised to send part of the underwear to Dakar, where the photo was taken.

Considering that

1) the project that Milton was involved with is similar in part to what MYSA in Kenya does, and in the near future we are starting a co-operation with MYSA

2) so many of you were involved in commenting and felt so warmly for this

3) Milton’s photo got so many votes in total

we decided to send Milton a bunch of Björn Borg Kids that he can send down to Dakar. And now our new challenge is up: in April we want your best Easter Bunny inspired shots!

Yesterday Swedish skier André Myrher picked up his bronze medal in the Olympic Games in Vancouver wearing a pair of Björn Borg’s. That’s sport’s underwear for you!

New month also means new monthly challenge. It is now up to you to show off your true colours in What’s your colour. Break a leg!

Close Up continues… This time we meet Emil Klang, a director and cinema photographer who’s all about blurring the line between narrative, fiction, documentary and fashion.

As the perfect Swedish Export, we’ve had the pleasure to work with him a number of times. On Björn Borg introducing a year of colour as seen here as well as on this arty candy interpretation of our Love All collection here.

And Psst high five for the golden trunks!