Swedish Exports

The big blogger competition

October 8, 2010

We’ve started a huge blog compe­tition that will run during the fall/winter. 14 bloggers in 14 different countries are competing about who can create the best Swedish Exports. The winner gets an all inclusive and quite exclusive trip to the Ice Hotel in Jukkasjärvi in northern Sweden. At the same time, each export in every […]

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Le Gammeltoft.

April 22, 2010

Our latest Swedish Export is cool, gorgeous, Range Rover driving DJ Le Gammeltoft. If you like dance music and clubbing you defi­nitely want to check out this Close Up! This video also features a fantastic dance track: “Science of fear (Rock­daworld Extended Remix)” (Spotify — Youtube) by The Temper Trap. This makes me want to go […]

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Radio Modern.

April 7, 2010

Here’s a treat for all of you who like swing and/or the aesthetics from the swing era! What do you do if you’re tired of the club scene in your city and feel that the perfect club is missing? You start your own. That’s what Ben Mouling did. He added lots of swing, jugglers, illu­sionists, strip […]

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The battle of Swedish Exports.

April 1, 2010

March is over, which means that the “What’s your colour?” challenge is finished. The photo that got the highest rating was Shabaya’s: However, there has been a friendly fight between the fans of the winner and the fans of the runner up, Milton Lönnroth. According to the comments, many thought that Milton should win. Milton […]

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Björn Borg hero.

March 1, 2010

Yesterday Swedish skier André Myrher picked up his bronze medal in the Olympic Games in Vancouver wearing a pair of Björn Borg’s. That’s sport’s underwear for you! New month also means new monthly challenge. It is now up to you to show off your true colours in What’s your colour. Break a leg!

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Close Up — Emil Klang.

March 1, 2010

Close Up continues… This time we meet Emil Klang, a director and cinema photog­rapher who’s all about blurring the line between narrative, fiction, docu­mentary and fashion. As the perfect Swedish Export, we’ve had the pleasure to work with him a number of times. On Björn Borg intro­ducing a year of colour as seen here as […]

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The perfect match.

February 11, 2010

This month’s Swedish Exports challenge is all about love. So be flirty but not too dirty! Join The perfect match here and you could win your weight in underwear! And Psst don’t forget to list your three most lovable tunes in this compe­tition here — the Love All collection in all ten colours could be yours!

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Are you a Swedish Export?

January 20, 2010

We’re looking for many more Swedish Exports to join our mission. Plus we’re also looking for fun and exciting people to be part of our Close Up profiles as seen here and below, which we’re producing together with Vice and VBS.tv. If you think you fit the bill, drop me an email (insider@bjornborg.com) with a […]

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Winter wonderland.

January 14, 2010

Gosh, is pretty freezing up north. But I do feel a bit warmish when looking at these pictures, all part of this month’s challenge: Winter Wonderland. Join here and you could win your weight in underwear! John Mommer from the Netherlands. Martin Czernik from Sweden. Tracy Thorsell from the US. Nina and Lien from Belgium. Niklas […]

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Strange Kinoko Dance Company.

January 13, 2010

Happy New Year to you all! It’s been a while but now I’m back for good, or well at least until my next holiday. Because you do get a bit keen on traveling when meeting these girls. Our Swedish Exports Strange Kinoko Dance Company from Tokyo, Japan were so syrupy sweet that it brought tears to our […]

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