Swedish Exports

2009 spirit.

December 11, 2009

I just realised. 2009 is coming to its end and so is the AW09 campaign Spread the Spirit. Who could have predicted that thousands of people would show off their Björn Borgs undies in less than six months! Given its success, we’ve decided to continue with our Swedish Exports mission forever — or well, as […]

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El Perro del Mar.

December 8, 2009

Meet our Swedish Export El Perro del Mar as we take a stroll down the beach in LA, just hours before she blew us away with her Thanks­giving gig! If you missed out on our previous Close Ups, then watch them all here.

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Barca a Jerez.

December 3, 2009

The other night, my Spanish colleagues got the FCB player’s attention throwing Björn Borg underwear at them. But it must have been done quite smoothly — only happy faces from what I can tell. So let’s hope they’ll all join our mission and become Swedish Exports! All photos from here.

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700 Swedish Exports.

December 1, 2009

I’m back from Paris (cele­brated a lovely birthday trio — for pictures, check in with Ida Pyk at Elle here), and got back to a booming inbox whereof a big chunk were from our newly recruited Swedish Exports. And with just about a month to go of 2009 we’re received over 700 Swedish Exports pictures. […]

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Milan streetstyle.

November 24, 2009

Intro­ducing Milan streetstyle — the Italians don’t seem too shy either when it comes to baring them­selves in our underwear. These pictures were taken during various city street activities throughout November. Enjoy many more here!

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True Blood.

November 17, 2009

Anyone hooked on the vampires of True Blood? In that case you might recognise this fella, Godric aka Allan Hyde from the series. And he’s also a new member of our Swedish Exports family! And yes, my brain is a bit drained at the moment. So if there’s anything in particular you’d like me to […]

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Danae Tsekoura.

November 13, 2009

Meet our new Close Up, Danae Tsekoura from Athens, Greece. As the founder of True Food Liberation, she knows what super foods is all about and how to make a mean chocolate smoothie! More of Close Up here.

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Lintek update.

November 12, 2009

From London to Linköping and the Lintek Challenge. Out of god knows how many sections, Brandon Boys are in the lead. Hurry up you others. Only two weeks to go!

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New York.

November 6, 2009

Wow New Yorkers, you really know how to party in your Björn Borgs! Last weekend, we were one of the sponsors at the biggest blowout of the year in New York — Vice’s 15-year anniversary party. The event took place on Halloween with a 1994 theme, the year Vice was born. Around 2000 people came to the […]

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LinTek challenge.

November 3, 2009

I’ve had pretty two awful days in the office but it’s all good now. Well almost. Received the sweetest email ever from miss Gabbi and these fantastic pictures just came in! Together with the student unions at Linköping university in Sweden, we’ve set up the LinTek Challenge here. By the end of the month, we’ll reward […]

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