April 12, 2011
A while ago (hrm, a good while ago) we asked you guys what we should name our new functional sports underwear. We got lots of suggestions, but in the end the name that stuck came from one person here at Björn Borg HQ. The name will be Björn Borg Active Sport. The first models of […]
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March 19, 2010
Candy coloured floor climbing up the walls Next Wednesday, March 24, it is time for the Grand Opening of the new Björn Borg Concept Store in Stockholm. The store is real eye candy and offers a complete shopping experience with colourful underwear en masse. See you there!
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