Big in Japan.

by insider. on February 17, 2010

Our design team is in Tokyo to gather inspi­ration for the SS11 collection. Before leaving we gave them a mission; to report back with colourful and playful images from inspiring Tokyo.

Takeshita Dori is crowded on Sundays. All the girls dress up. It’s like an outdoor fashion show.

One of the many inspiring and helpful youngsters. He accom­panied us for a 20 minute walk to a specific store.

Even in pouring rain, Shibuya is one of the world’s most dense shopping areas.

The staff in every store is incredibly helpful and service­minded. Some vintage stores are not easy to find. Some are located four stairs up in a flat and others on narrow sidestreets.




  • http://www.iloveartificial.blogspot.com Marta

    Aaah this makes me want to go to Japan so badly!!!
    xx

  • http://www.drollgirl.blogspot.com drollgirl

    tokyo looks so intense but so fun! whee!

  • http://cafefashionista.blogspot.com Cafe Fash­ionista

    I LOVE the second picture — so cute!! :)

  • http://blog.bjornborg.com insider.

    Drollgirl — correct Tokyo is intense, but inspiring!
    Cafe Fash­ionista — The fashion in Tokyo is amazing. Recommend the book “Fruits” for more Tokyo fashion (if you haven’t flicked through it already that is)

  • http://www.mamasarollingstone.com bryna

    these are fantastic!

  • http://www.getyourplanerightontime.com/ The Man from Amsterdam

    Gotta love the Japanese!

  • http://dyejobslye.blogspot.com diane

    Wow, seeing Tokyo street fashion for real, I am green with envy.

  • http://www.kirafashion.com.br Kirafashion

    It looks like a very cool party!

  • http://bonbonrose9.blogspot.com/ Kristin

    I can’t get over those adorable bows!

  • http://www.aenigma.blogg.se kajsa

    takeshita. mihi­hi­hi­iihhii

  • http://yespleasemademoiselle.blogspot.com/ STEFANIE

    How lovely! =) I think this is reason #99999 why I really really want to visit Japan!

  • http://Victoria---h.blogspot.com Victoria

    Coolt ! :)

  • http://fififantastic.blogspot.com Fifi

    Tokyo är ett av mina dröm­resemål, jag har en stark känsla av att jag skulle stor­trivas där!

  • http://theclothes.blogspot.com The Clothes Horse

    Ah, love Japan! And I want to go back. Wish someone would send me for “inspi­ration!” ;)

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