Our design team is in Tokyo to gather inspiration for the SS11 collection. Before leaving we gave them a mission; to report back with colourful and playful images from inspiring Tokyo.
Takeshita Dori is crowded on Sundays. All the girls dress up. It’s like an outdoor fashion show.
One of the many inspiring and helpful youngsters. He accompanied us for a 20 minute walk to a specific store.
Even in pouring rain, Shibuya is one of the world’s most dense shopping areas.
The staff in every store is incredibly helpful and serviceminded. Some vintage stores are not easy to find. Some are located four stairs up in a flat and others on narrow sidestreets.






